Meet The Leadership Team

Meet eflr Group’s experienced individuals guiding our EXO strategy.

Over 50 Years Combined Specialist Experience In Our Field

Leadership is guiding and inspiring others towards a common goal. It combines clear vision, effective communication, decision-making, and ethical integrity. True leadership fosters an environment of trust, respect, and collaboration, emphasising responsibility and a commitment to results.

Blair - Head of Commercial Business

Mark - Head of Marketing

Rich - General Manager

Ehlana - Head of Product &

Zac - Technology & Ai

Lawrence - Founder & CXO

Solutions – The greatest gift is the ability to resolve issues. If a client has an issue, fix it.

Honesty – If we make a mistake – we own it.

Innovation – If a client asks for something out of the box. We think outside the box.

Speed – It’s better to be fast than slow. If a client needs it quickly, move swiftly.

Prioritise – Start with the client and work backwards

Success – If our client is not succeeding, we are not succeeding.

Our Leadership Drivers

As a company, we are committed to helping our clients achieve great things. We aspire to be better than we were yesterday!

Here are some of the key values we believe to be true.


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