Meet The Leadership Team
Meet eflr Group’s experienced individuals guiding our EXO strategy.
Over 50 Years Combined Specialist Experience In Our Field
Leadership is guiding and inspiring others towards a common goal. It combines clear vision, effective communication, decision-making, and ethical integrity. True leadership fosters an environment of trust, respect, and collaboration, emphasising responsibility and a commitment to results.
Blair - Head of Consumer Business
Mark - Head of Marketing
Rich - General Manager
Ehlana - Head of Product &
Compliance
Zac - Technology & Ai
Lawrence - Founder & CXO
Solutions – The greatest gift is the ability to resolve issues. If a client has an issue, fix it.
Honesty – If we make a mistake – we own it.
Innovation – If a client asks for something out of the box. We think outside the box.
Speed – It’s better to be fast than slow. If a client needs it quickly, move swiftly.
Prioritise – Start with the client and work backwards
Success – If our client is not succeeding, we are not succeeding.
Our Leadership Drivers
As a company, we are committed to helping our clients achieve great things. We aspire to be better than we were yesterday!
Here are some of the key values we believe to be true.
SYDNEY
